The artisan journey of a drop of fragrant oil, the industrial feelings of a century-old brand!

Release time:

2025-04-17 08:56

Source:

2025 Year 4 Month 9 Day, by China Oil and Fats Society, Oil and Fat Branch The 9th Bi-annual Standing Committee Meeting of the China Oil and Fats Society, Oil and Fat Branch, hosted by the China Oil and Fats Society, Oil and Fat Branch and undertaken by Ruifu Edible Oil Co., Ltd., concluded successfully in Weifang, Shandong Province. This grand event, which brought together elites from the national oil and fat industry, was not only a profound planning for the future of the industry, but also a concentrated review of Ruifu Edible Oil's adherence to and innovation over nearly a century. As the host, Ruifu Edible Oil welcomed guests from all over the country with an open attitude and demonstrated the mission and responsibility of a national brand with its practical spirit. Next, let's review this grand event, recount those memorable moments, and tell you how a classic enterprise leverages "a drop of fragrant oil" to drive the future of the industry. How a classic enterprise leverages "a drop of fragrant oil" to drive the future of the industry.

A grand event, a testament

Behind the industry's choice of Ruifu

Why was this high-level industry conference chosen to be hosted by Ruifu Edible Oil? The answer lies in every solid step of the enterprise!

Standard setter: Leading the revision of the national standards for "Sesame" and " Sesame Oil ", providing standards for traditional techniques;

Intangible cultural heritage inheritor: "Cui's Small Stone Mill Sesame Oil Traditional Techniques" was included in the Shandong Provincial List of Intangible Cultural Heritage ；

Industry leader: "Product sales have been leading the nation for five consecutive years," reported by People's Daily, widely loved by consumers across the country;

Export leader: Cui brand products are exported to more than 30 countries and regions worldwide, becoming a globally recognized "world brand";

It is this substantial contribution to the industry that makes Ruifu Edible Oil the best choice for hosting the conference. Behind this is the effort of generations of Cui people, from a handmade oil workshop to an intelligent factory, the growth history of Ruifu Edible Oil is half the history of the development of China's modern oil and fat industry.

Ruifu's contribution

Decoding the industry benchmark

Preserving techniques: Keeping millennial intangible cultural heritage "alive" today

During the conference, guests visited Ruifu Edible Oil's intelligent workshop and witnessed the stunning collision between traditional techniques and modern technology!

Adhering to ancient processes: From "selection, roasting, stone grinding" to " water extraction method ", intangible cultural heritage techniques are visually presented;

More advanced quality control: Introducing advanced sesame color selection technology to ensure that the impurity rate of sesame raw materials is far lower than the industry standard;

Live sesame for increased nutrition: The unique "sesame germination" technology brings more nutrition and flavor to the products with live sesame;

Leading: Raising the flag for high-quality development of the industry

Developing standards: Taking the lead in developing multiple industry standards, including "Sesame" and "Sesame Oil";

Cultivating talents: Keeping up with the research achievements of domestic universities, providing support for related talents in the industry;

Highlight moments

Those memorable moments

The conference specially presented a "letter of appreciation" to commend Ruifu Edible Oil's outstanding contributions in the fields of intangible cultural heritage inheritance, standard construction, and supporting farmers. This honor belongs to all Ruifu people, and even more to millions of Chinese oil and fat workers!

Embarking on a new journey

With our original aspiration towards the future

Although the conference has concluded, the new journey for Ruifu Edible Oil has just begun!

From 1932 to 2025, Ruifu people have spent nearly a century perfecting a single drop of oil; In the near future, Ruifu Edible Oil will infuse this drop of oil with more Chinese wisdom! Allow more consumers to enjoy the "Cui's classic six-hundred-year-old sesame fragrance".

Just as Cui Ruifu said in his speech at the opening ceremony: Ruifu Edible Oil always adheres to long-termism, building a century-old enterprise, not seeking quick profits! Always upholding the principles of "making products is like making a person's character," "making food is like making a conscience," and "a company that is good to its customers is a good company, and a boss who is good to his employees is a good boss." We always believe that "doing even small things well is something remarkable."

At this moment, we sincerely pay tribute

To every consumer who chooses Cui brand, your trust keeps traditional techniques alive;

To our national partners, your support keeps the Chinese oil and fat industry moving forward steadily;

To global planting farmers, your sweat cultivates the Chinese flavor that scents the world.

Ruifu Edible Oil will take this conference as a new starting point, continuing to protect tradition with craftsmanship and lead the future with innovation!

Ruifu Edible Oil Co., Ltd. ， Let the world fall in love with Chinese fragrance!

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