Good News | Breaking into the mainstream with its strength, Cui Zi Pai’s Five-Black Sauce has won the FBIF Wow Food Innovation Award.
Release time:
2026-04-29 00:00
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Known as the “Oscar” of China’s food industry, the FBIF Wow Food Innovation Awards is a global, comprehensive platform for recognizing innovation in the food sector. To date, it has attracted over 3,000 corporate teams and more than 5,000 outstanding entries from around the world. Covering everything from groundbreaking advances in product development to the visual language of packaging design, from out-of-the-box marketing strategies to transformative innovations in ingredient technologies, the awards transcend any single stage of the process—reflected both in the very essence of a product and in the future of the industry. Backed by robust product capabilities and cutting-edge R&D expertise, Cui-character brand Five Black Sauce Successfully broke through and was honored with Annual Innovative Seasoning Award , earning high recognition from the industry. 
Drawing on six centuries of artisanal craftsmanship and rooted in time-honored intangible cultural heritage techniques, Cui Zi brand aligns with emerging trends in healthy eating by carefully selecting five black‑colored, nutrient‑rich ingredients and blending them in scientifically balanced proportions. Its formula is pure and its flavor rich, seamlessly marrying nutrition with taste. This award not only recognizes Cui Zi’s innovative strength but also serves as a powerful testament to the revitalization and modernization of this venerable Chinese time‑honored brand. Looking ahead, Cui Zi will continue to deepen its commitment to the health‑focused seasoning segment, leveraging tradition to fuel innovation and dedicating itself to crafting even more high‑quality, health‑conscious ingredients.
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