Standing the test of time: Ruifu Sesame Oil (Cui Brand Sesame Oil), recognized as a "Chinese Time-Honored Brand" through reevaluation.

Recently, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration for Market Regulation, the National Intellectual Property Administration, and the National Cultural Heritage Administration jointly announced the reevaluation results of Chinese time-honored brands. Ruifu Sesame Oil (Cui Brand Sesame Oil) has been affirmed as a "Chinese Time-Honored Brand," adding another luster to its renowned reputation.

"Chinese Time-Honored Brands" refer to products, techniques, or services with a long history, generational inheritance, distinct traditional Chinese cultural background, profound cultural heritage, widespread social recognition, and a good reputation. The five departments, including the Ministry of Commerce, call for local authorities to prioritize the promotion of the development of time-honored brands with a focus on maintaining authenticity, promoting innovation, and establishing a long-term mechanism for protection, inheritance, and innovative development. They emphasize the optimization of policy environments, the creation of promotional platforms, and the stimulation of enterprise vitality. Through various measures, they aim to align time-honored brands with advanced concepts, adapt to market mechanisms, and accelerate their development while maintaining authenticity and innovating.


Related News

Xi Bao: Ruifu sesame Oil Co., Ltd. was awarded the honorary title of "Enterprise Dare Pioneer" and Cui Ruifu was awarded the honorary title of "Outstanding Entrepreneur in Weicheng District".

Xi Bao: Ruifu Oil Co., Ltd. was awarded the honorary title of "Enterprise Dare Pioneer" and Cui Ruifu was awarded the honorary title of "Outstanding Entrepreneur in Weicheng District".

A bottle of year-old wine is removed from the court, and the young son leads the clothes to comfort the screen.

New Year's Day is the first day of January in the Gregorian calendar, and it is also the New Year in most countries in the world. In China, the "yuan" of "New Year's Day" refers to the beginning, which means the first. The beginning of the number is called "yuan". Jiang Ziya's master's name "Yuan Shi Tianzun" means this, indicating that he is the earliest god in Taoism. The word "Dan" is a pictographic character, the "day" above represents the sun, and the "one" below represents the horizon. "Dan" is the sun rising from the horizon, symbolizing the beginning of the day. Combining the two words "Yuan" and "Dan" is extended to the first day of the new year, which is the meaning of our new year's day.

2024 New Year Message

Shouzheng Innovation, Wisdom into the Future The sun and the moon are moving, and the time is full of new years. In the sonorous footsteps, 2024 will come with pleasure. At this beautiful moment of farewell to the old and welcome to the new, Cui Ruifu, the 20th generation descendant of Cui Zi Xiaomo Sesm Oil, congratulates all employees and family members of Ruifu Oil on the New Year! I would like to extend my holiday greetings and New Year's greetings to all partners and friends who care about and support Cui Zi Xiaomo sesame oil!

Cui plate small mill sesame oil stunning appearance in Seoul food exhibition COEX Food Week

On November 22, 2023, COEX Food Week, one of the largest food industry exhibitions in South Korea, aims to provide food manufacturers, suppliers, industry professionals and related organizations around the world with a platform to enable exhibitors and visitors to share best practices, discuss the latest trends and establish business contacts to promote exchanges and cooperation. The exhibition is usually held once a year and is organized by the Korea Food Safety Management Institute.