Ruifu Oil participated in the group standard of "Evaluation Criteria for Model Brands in Influential Industries", which was reviewed and officially released.


In order to promote brand building with high quality, comprehensively improve the overall level of brand development in China, and ensure the universality, scientificity, applicability and foresight of the standards, the group standard of T/EJCCCSE 010-2024 "Evaluation Criteria for Demonstration Brands in Influential Industries" issued by the Economic Federation of China Commercial Joint-stock Enterprises and compiled by Ruifu Oil Co., Ltd. passed the review and was officially released on the platform.

The standard aims to implement the "National Standardization Development Outline", accelerate the construction of a standard system to promote high-quality development, promote the implementation of industry demonstration brand construction, and establish a domestic influential industry demonstration brand evaluation system. Ruifu Oil actively participated in the drafting of the group standard, which is a vivid practice of Cui Zipai leading the standardization and standardization development of the industry. A good brand is due to good quality, and good quality makes a good brand. Cui Zipai Xiaomo sesame oil was certified as "green food" by China Green Food Development Center and included in the first batch of agricultural products memory index list; it was awarded "Chinese characteristic flavor food landmark product" by China Food Industry Association; it was awarded "rest-at-heart oil" by Shandong Grain Industry Association; it was awarded "Qilu good grain and oil" by Shandong Grain Economic Association "; it was selected as" Shandong Province Characteristic High-quality Food "by the Shandong Provincial Department of Industry and Information Technology; it was selected as" China's Good Cereals and Oils "and other honorary titles by the China Cereals and Oils Society.