A Timeless Dialogue of Craftsmanship: Ruifu Oil's Centennial Legacy and New Journey

Release time:

2025-05-28 16:47

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In the early summer of Yunduo, all things are thriving, wheat waves are rolling, sesame is blooming, and Ruifu Oil and Fat Co., Ltd. has also ushered in its thirteenth anniversary since relocating from the old factory area on Beigong West Street to the new factory area on Dongfeng West Street. As sunlight sweeps across the rows of bluestone millstones in the Ruifu Oil and Fat new factory area, the yellowed "deed" in the Cui Museum echoes with it from afar. This is not only a physical relocation of an enterprise, but more importantly, a dialogue of craftsmanship spanning 94 years, and a spiritual awakening of a time-honored Chinese brand in the new era coordinate system.

Centuries of Adherence

From Bluestone Millstones to Smart Factories: A Measure of Civilization

In 1932, the sound of oil pressing from Weixian Cui Ji Sesame Oil Workshop rang the morning bell for the national oil industry. The bluestone millstones carried not only the rich aroma of sesame, but also the survival wisdom of the Cui family's "virtue through oil". The company's relocation in 2012, on the surface, was an update and iteration of production equipment, but in reality, it was the casting of this "dedication to one thing for a lifetime" craftsman spirit into the civilized foundation of modern production. When the intangible cultural heritage "Cui Zi Small Grinding Sesame Oil" meets the modern intelligent assembly line, the temperature of traditional craftsmanship and the precision of industrial civilization resonate in the industry-leading clean workshop. The relocation of the Ruifu Oil and Fat factory is not a simple industrial upgrade, but a transformation of the corporate culture of "eating only one bowl of rice for a lifetime" into an industrial philosophy of "a hundred possibilities from one sesame seed".

Breaking Boundaries and Symbiosis

An Eastern Answer on the Sesame Industry Chain

In the sesame research and development center on Dongfeng West Street, spectroscopy, colorimetry, and gas chromatography technologies are analyzing the molecular code of sesamol. Cui Zi brand is using scientific methods to redefine the profound connotation of "time-honored brand": from traditional seasonings to delicious secrets with both nutrition and function, one sesame seed has branched out into several unimaginable value-added dimensions in Ruifu Oil and Fat's industrial map. This transformation is just like the enterprise's strategic wisdom of transforming "relocation" into "transcendence"—not only the expansion of production space, but also the breakthrough of value boundaries. When the "Ruifu model" is widely welcomed by sesame planting bases in the golden latitude belt of the African continent, the Eastern wisdom of the Chinese sesame industry has provided a new paradigm for global agricultural industrialization.

Moving Towards the New

Sustainable Operation in the Contract of Time

Standing on the new factory area of Ruifu Oil and Fat and looking down, one can seem to appreciate the artistic conception of Zheng Banqiao, the magistrate of Weixian County, when he smelled the fragrance and composed poems. No matter how the production address of Cui Zi brand has changed in history, the fragrance of sesame that makes people yearn for has never been interrupted, and this is precisely derived from the deep interpretation of "doing one thing for a hundred years": what the enterprise inherits is not the production process, but the survival ethics of symbiosis with the land. When Cui Zi brand's high-quality sesame research and demand enable hundreds of thousands of farmers to achieve great wealth from small sesame, and when the food safety traceability system covers the entire industrial chain of enterprise production, Ruifu Oil and Fat is using digital technology to continue the honest account book of "Cui Ji Sesame Oil Workshop", transforming the essence of the old store's business ethics into the social responsibility gene of modern enterprises.

Time flies. From the faintly visible figure of Cui Ji Sesame Oil Workshop in the museum to the trajectory of intelligent logistics vehicles on Dongfeng West Street; from the calluses on the palms of the ancestors' oil craftsmen to the robotic arms controlled by young engineers—what has changed is the mode of production, what remains unchanged is the reverence for quality; what has changed is the market territory, what remains unchanged is the adherence to the original intention. When the new factory area is covered with the golden autumn glow for the thirteenth time, Ruifu people know that this is not only a commemoration of the change of geographical coordinates, but also a declaration of sustainable development submitted by a century-old enterprise to the times. In the ancient fable of sesame opening, Cui Zi brand is writing a modern revelation of national brands going global.

Time-honored craftsmanship, a century of fragrance: Cui Zi brand small-grinder sesame oil supports the successful completion of the China Top Culinary Masters Training Class!

A letter from Cui Zipai to mothers all over the world~